If you run a campaign that is successful by bringing in a $40 average gift the smart move is to focus on increasing the amount of $40 gifts instead of trying to acquire larger gifts. Fight the temptation to be greedy. Augment what is working instead of trying to increase the size of the single gift.
Also, premiums in the current economy may be a little tricky. For example: besides being viewed as a gimmick, if you are offering an Ipod Nano as a premium for a larger gift, the donor who can fork out that amount of money is probably going to realize the “gift” is bought with their own money. It may actually backfire and the premium offer will have the opposite effect. There is an art to running a successful premium campaign and my best advice is to not be in a hurry and consult with a professional.
When measuring a campaign you must also consider the effect the campaign has on the whole organization. For example: alone total donations of a campaign may look like a success yet what influence did it have on church growth? Were new visitors turned off by a fundraising video before, during and after service? During the campaign did the church grow or subtract? It is so important to look at total effect because in reality the campaign may have lost money. Using another example churches often host really great events that bring in new people, but more focus is given to selling food items then attracting membership. My advice has always been if you are going to host a movie night, car show or other similar event - give the food away. You will raise far more money from one tithing member then hundreds of hotdogs and soda. Besides, chances are the church down the street is not charging. You never get a second chance on a first impression.
![[Ask]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/ask.png)
![[BlogBookmark]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/blogbookmark.png)
![[Bloglines]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/bloglines.png)
![[del.icio.us]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/delicious.png)
![[Digg]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/digg.png)
![[Facebook]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/facebook.png)
![[Fark]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/fark.png)
![[Faves]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/faves.png)
![[Furl]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/furl.png)
![[Google]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/google.png)
![[MySpace]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/myspace.png)
![[Reddit]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/reddit.png)
![[Rojo]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/rojo.png)
![[Squidoo]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/squidoo.png)
![[StumbleUpon]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/stumbleupon.png)
![[Technorati]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/technorati.png)
![[Windows Live]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/windowslive.png)
![[Yahoo!]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/yahoo.png)
![[Email]](http://hardlynormal.com/blog/wp-content/plugins/bookmarkify/email.png)





Latest Comments
RSS