I happened to run into this slideshow today and it is spot on. Unfortunately most nonprofits either don’t know what their story is or they don’t know how to tell it. The other issue I see is fear of trying something new and/or the fear of not being in control.

I believe two things are happening that create a vicious circle. Nonprofits are desperate because donations are down and the old tricks no longer work. Their reaction to desperation is to scream louder and more frequently. This of course is causing donor fatigue which results in the nonprofit screaming even louder…and so on!

I strongly believe that the majority of nonprofits today are going to get a huge slap in the face unless they change real soon. The sad part is the people hurt most by this are those the nonprofit is trying to help!

Old thinking: Give us money and we’ll go do something good!

New thinking: Let’s talk about how together we can affect positive change.

This entry was posted on Monday, May 11th, 2009 at 7:49 pm and is filed under My Big Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.