I don’t know if it is because I just love the NYHC punk rebellion of it, the gorilla marketing aspects, the raw designs, or because it is so different but when the art director at work turned me on to “Obey: Supply & Demand : The Art of Shepard Fairey” I was hooked. If you are into art, design, marketing, or just a lover of all things eclectic this book is a must.

Andre the Giant Has a Posse started in 1986 as a street art campaign by artist Frank Shepard Fairey and the Obey Giant has now literally affected pop culture around the world. From one “skater” kid putting stickers on walls in North Carolina to now being seen in every major city, TV appearances, a clothing line and even the Obama poster - Obey is not just a sticker design that caught on; it is propaganda on fire.

After reading the book I had a passion to see an Obey Giant in public. As a drove around LA I looked and looked and looked. Because it is street art a Giant can be anywhere and they blend in with all the madness. The book is filled with all kinds of cool photos of Andre sightings. The art director was even going to print one and plant it someplace to make me happy. Well, I was at Starbucks on Sunset near Alvarado. The one with the Subway and laundromat which is so LA and bam, across the street on the awning of an old theatre were three giants looking right at me! I probably looked right at them a countless amount of times and did not notice.

So keep an eye out in your hood. The Obey Giant is everywhere. Now I have to figure out how to make a Giant wallpaper for my iPhone

Tags: art, Design, Marketing

This entry was posted on Monday, August 25th, 2008 at 6:44 pm and is filed under Design, Marketing, My Big Mouth. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.