I now have a new favorite place to stay in Hollywood which is kind of funny because not only have I walked by the Roosevelt Hotel for 17 years; in 2002 – 2003 I lived directly across the street.  The Roosevelt really has a great combination of the old mixed with contemporary and is not that expensive, at least for LA.  My only regret is that the ghosts of Marilyn Monroe or Montgomery Clift did not appear. I was looking, too!

They also have a very unique way of creating word of mouth.  The hotel places a custom medicine vial on the night stand filled with custom colored M&M candy. The first night I thought it was a vial filled with pills the other guy left out and I did not pay much attention. Then when going to breakfast the next morning one of the people in our party asked if we noticed the vials filled with candy. “Is that what that is?” I responded. They all thought it was dumb yet kept on talking about it the rest of the trip. I thought it was pure genius!

This entry was posted on Monday, March 3rd, 2008 at 7:58 pm and is filed under Just Me, Marketing, My Big Mouth, Remarkable. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.