Archive for January, 2008

Great customer service

Published by January 18th, 2008 in Customer Service  View Comments  

A few months back I wrote a post about how great my dry cleaner is, and because they have such amazing customer service that I forget how much they charge.  Well, because of my surgery and my now trying to save every penny they have not seen me in a month.

I just received a call from them and I was shocked. They are sincerely concerned about my surgery and why I have not been in to see them.  It was not a sales call; the lady was very genuine and extremely compassionate. I felt like I was talking to family!

Staying on topic of my original post the best and most cost effective marketing is sincerely caring for others – not just those close, but everyone you come in contact with.  People can sense superficial. There is a saying in Hollywood that if you can fake sincerity you’ve got it made! It is kind of scary how many people do fake it. Teach your frontline people – receptionists, greeters, call center prayer partners, ushers, cafeteria servers, everyone who has contact with people, to go beyond a handshake and a smile and dig a little deeper.  Take the time to coach them on how to be real and your organization is guaranteed to grow.

[Ask] [Bloglines] [del.icio.us] [Digg] [Facebook] [Fark] [Faves] [Furl] [Google] [Hugg] [LinkedIn] [Ma.gnolia] [Mixx] [MySpace] [MyWeb] [Newsvine] [Reddit] [Squidoo] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]

Looking for work is hard work

Published by January 12th, 2008 in Just Me  View Comments  

For those of you that visit hn.com and don’t know I am currently seeking employment. Once you get past the fear it actually is very cool. I now have the freedom to go after the career of my dreams. Plus, every time I have had a similar life change my income dramatically increases and I find better jobs. I have no doubt that will happen again. Over the last two years I turned down several jobs with well over six figure salary. Yesterday I had two phone interviews and one offered a similar compensation.

Thing is, money is not what drives me and anyone who knows me will tell you that if I just stopped being so generous, I could easily be debt free. When seeking a new job it is far more important to me to be able to make a difference, to build something from nothing and to make the remarkable happen. Happiness is also not that much of a driving factor. Work is not to provide happiness, which is why we call it work and attach money to it. Yes you can have fun at work, but work is not to make you happy.

Too me, the main driving force in accepting a new job is if at the end of the day I can honestly say I did something. Something HUGE that was done with excellence!

Here are some things I learned these last few weeks:

Chances are you will be job hunting soon: Be prepared for the inevitable even if you think it is not probable. The days of “cradle to grave” employers are long behind us, and with the growth of offshoring, stats show people under age 35 will change jobs every 2 – 3 years, and people over age 35 every 5 – 8 years.

Don’t fear it – embrace it: Business, management and marketing gurus Tom Peters and Seth Godin both echo that a job change is one of the best things that can happen to a person, especially if it is unexpected.

Triple check and go back and check again: Early this week I went after a few really amazing jobs, however, after review I made some dumb mistakes on the package/letter/resume. I try and customize each mailing to target the position I am applying for. Since I am presenting myself as a person who strives for excellence I fail miserably if my cover letter/resume lists information for a different position. This should be second nature to those of us who work in marketing or another creative field, but we all get rushed and forget to check. As a little add on, if you work in donor development handle the mailings to your major donors directly. Do not delegate – it is too important. You DO NOT want Mrs. Jane Smith receiving a letter addressed to Mr. John Doe.

A job search is like fishing: The more you cast your line out the better your chances of catching a fish. In other words – TAKE ACTION AND DO IT! The word search is not a passive word.

Motivate yourself: For me this is the hardest part. I usually have no problem finding motivation and I sincerely love to work. The harder the task the more reward! The thing is with a job hunt, you face rejection after rejection after rejection. It is not easy! I literally have to force myself to stay on it and even more importantly, to stay positive! The trick I am using is I reward myself. I set a goal of what I want to accomplish in a given amount of time and when complete I treat myself to a movie.

Target your search: I don’t just apply anywhere and everywhere. I research and go after positions in organizations I want to work for. Also, if you really desire to work someplace don’t wait until there is an opening. The very last thing an employer will do is place an ad. Find out who is the hiring manager for the position you are seeking and get their attention. Here is a great book that will help tremendously: Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job

Network Network Network: One of the best ways to tap into the hidden job market is by simply asking everyone you know. I have several extremely famous people helping me because I just asked. Not that these people have not already impressed me enough, or that they have any spare time! The thing is I am blown away by the support I am receiving from some really cool people with really big hearts. Now every position I have accepted was presented to me usually by normal everyday folk. The point I am trying to make is get out your contact list and start networking. You will be surprised by the support you’ll receive.

Don’t stop after a good interview: Several years ago I was flown in to a dream organization to be interviewed for a dream job. It was amazing! I thought I did great and I received very positive feedback from everyone that day. I was filled with so much faith that the job was mine I started to collect boxes to move. I prayed, I sowed, I had faith – it was a done deal the job was mine! Well, a few months later I did not hear back so I called. The job was still open, but they didn’t want me! Because I was so sure, I stopped looking for work and I lost a whole lot of valuable time, however, I learned an invaluable lesson.

Stretch yourself and your career: Truth is, everyone looking for work is filled with fear. Fear that they cannot do the job, fear that they will be found out to be a fake, fear they are making a mistake – just fear fear fear! Fear during such a life change is normal, but you CANNOT allow fear to stop you from going after a job that will challenge you and stretch you. The main reason for my success is I go after jobs that are scary. Each one presents a challenge and once I conquer that challenge I increase my self-worth and professional value. A few very respectable people have told me that my career has just begun. That is hard for me to believe, although 5 years ago I made $25 a week and now I am turning down six figure jobs. If you go after a job that is “above you” the worst that can happen is you hear the word “no”! Go after many of these jobs and you will eventually hear the words “you are hired”!

Read blogs: My fav is Brazen Careerist.

Read books: I already mentioned the best book I have found but here are two more that helped: What Color Is Your Parachute? 2008: A Practical Manual for Job-hunters and Career-Changers and The About.com Guide to Job Searching: Tools and Tactics to Help You Get the Job You Want

The jobs are there – don’t stop looking: I have always heard how hard it is to find work. Yes, it is hard. VERY HARD! But the jobs are there. All you have to do is take some action. I empathize with those who have been out of work for a long time and I honestly understand that every situation is different. All I know is that every time I have been faced with an extreme life change such as an employment search I found work in a relatively short period of time. Studies show that there are more unemployed PHD’s then high school dropouts, and I believe that is because people with higher education’s are more picky whereas a person with no or little education will take any job. Maybe that is why studies show the higher your education the less chance you have of becoming a millionaire!

Of course, the above is not a complete “how to” job seeking list. Just a couple of notes off the top of my head that hopefully will encourage someone that may be going through a similar situation.

[Ask] [Bloglines] [del.icio.us] [Digg] [Facebook] [Fark] [Faves] [Furl] [Google] [Hugg] [LinkedIn] [Ma.gnolia] [Mixx] [MySpace] [MyWeb] [Newsvine] [Reddit] [Squidoo] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]

4 quotes from “Forgiving The Unforgivable” by Beverly Flanigan

Published by January 6th, 2008 in Change, Character, Friends, Just Me, Learning, Life's Lessons, My Big Mouth, Personal, Personal Growth, Recovery, Remarkable  View Comments  

I know this is somewhat of a repeat, but the book “Forgiving The Unforgivable” by Beverly Flanigan continues to have a profound impact on me and it is worth posting again! A friend lent me this book to help with some childhood issues. I have now read it twice and as I learn to forgive, sincerely and genuinely forgive, I not only can literally feel my character grow – I feel freer then ever! The book is filled with so much great insight the following four quotes are just an extremely small sample. I highly recommend this book!

• ”A [seemingly] unforgivable injury is a profound and irreversible assault on the fundamental belief system of the person who has been injured…It is not the battering but what happens to a battered woman’s beliefs as a result of the battering that makes [the injury seemingly so] unforgivable…[the most serious] injuries separate people from the very ideas they once believed were true–beliefs about themselves, the world, other people, good and bad, right and wrong, the future, and even the validity of the history they have shared with the person who hurt them…The forgiving process is one in which both morality and meaning are defined and redefined until the world again makes sense [to the person injured].”

• ”Forgiveness has nothing to do with forgetting…A wounded person cannot–indeed, should not–think that a faded memory can provide an expiation of the past. To forgive, one must remember the past, put it into perspective, and move beyond it. Without remembrance, no wound can be transcended.”

• ”Forgiveness is a rebirth of hope, a reorganization of thought, and a reconstruction of dreams. Once forgiving begins, dreams can be rebuilt. When forgiving is complete, meaning has been extracted from the worst of experiences and used to create a new set of moral rules and a new interpretation of life’s events.”

• ”In a way, forgiving is only for the brave. It is for those people who are willing to confront their pain, accept themselves as permanently changed, and make difficult choices. Countless individuals are satisfied to go on resenting and hating people who wrong them. They stew in their own inner poisons and even contaminate those around them. Forgivers, on the other hand, are not content to be stuck in a quagmire. They reject the possibility that the rest of their lives will be determined by the unjust and injurious acts of another person.”

Beverly Flanigan – Forgiving The Unforgivable: Overcoming the Legacy of Intimate Wounds

[Ask] [Bloglines] [del.icio.us] [Digg] [Facebook] [Fark] [Faves] [Furl] [Google] [Hugg] [LinkedIn] [Ma.gnolia] [Mixx] [MySpace] [MyWeb] [Newsvine] [Reddit] [Squidoo] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]

Can’t read it? Neither can anyone else.

Published by January 4th, 2008 in Internet, Just Me, Learning, Life's Lessons, Marketing, Media, Ministry, My Big Mouth, Remarkable, Television  View Comments  

I just received a direct mail piece from a local church and the text is only a shade lighter then the background making it almost impossible to read. To make it worse the font is far too small. Even with my glasses on I literally cannot read the copy. They wasted a lot of money and since they dropped to the whole area they may have created a negative perception!

I learned this lesson the hard way. The first album (dang dating myself there) I produced had a really attention grabbing photo on the cover but the graphic with the bands name was weak. Very weak! My goal was to have an album cover that you could see standing far away and would be so cool you felt compelled to walk across the store to check it out. I failed horribly although I didn’t think so at the time.

I knew the artist I hired was rushed to finish, but I thought it was OK. It was not until the album was about to go into stores and we signed with a manager who “kindly” pointed it out that I became aware of the mistake. He was right and thank goodness he had the courage to be honest with me. The band name/logo was very hard to read. Since we could not reprint the albums I made large stickers with the bands name in block letters to place on the outside of the shrink wrap and completely cover the graphic. YUCK! It worked, but it was not as professional as I wanted my first album in stores to be. 

Of course, each type of media has different rules. For example billboards should have 8 words or less and anyone should be able to easily read while passing at 70 mph. The rules are different when producing for TV and IMAG screens. People usually sit fairly close to a TV where in an auditorium or sanctuary people could be a football field away. The same graphic may not work in both applications because of viewing distance.  The point is always be conscious of how the graphic is going to be viewed. Not just used – VIEWED!

Change it up. If you are creating informational signage that is presented in the same location all the time remember to change up the design layout. If you use the same layout recurrently people will become anesthetized ignoring any new information you present.  People are always busy and you need to grab their attention as they rush by. Using the same layout each time, even though you present new information, greatly decreases effectiveness.

And last but far from least I always like to have a minimum of two people look at the design for feedback. One person who actually has good design and marketing knowledge, and one person who has no knowledge whatsoever but falls in the demographic you are trying to reach.  If possible ask more then two people but if you ask too many you’ll just get confused with all the responses. You cannot reach everyone and in today’s world if you try to reach everyone – you’ll reach no one. People have far too many choices and you must know your target demographic and then go after them.

I know all this is mostly common sense yet all you have to do is drive down any freeway and look at all the billboards to see some really bad advertising. Why I use that example is because some marketer someplace is charging some client a bunch of money for something that just creates clutter. In ministry our #1 goal is to reach people. If a person cannot read it, view it, understand it, use it or it looks like the same old same old so they ignore it, we are just wasting time and money.

[Ask] [Bloglines] [del.icio.us] [Digg] [Facebook] [Fark] [Faves] [Furl] [Google] [Hugg] [LinkedIn] [Ma.gnolia] [Mixx] [MySpace] [MyWeb] [Newsvine] [Reddit] [Squidoo] [StumbleUpon] [Technorati] [Twitter] [Windows Live] [Yahoo!] [Email]