A few months back I wrote a post about how great my dry cleaner is, and because they have such amazing customer service that I forget how much they charge.  Well, because of my surgery and my now trying to save every penny they have not seen me in a month.

I just received a call from them and I was shocked. They are sincerely concerned about my surgery and why I have not been in to see them.  It was not a sales call; the lady was very genuine and extremely compassionate. I felt like I was talking to family!

Staying on topic of my original post the best and most cost effective marketing is sincerely caring for others – not just those close, but everyone you come in contact with.  People can sense superficial. There is a saying in Hollywood that if you can fake sincerity you’ve got it made! It is kind of scary how many people do fake it. Teach your frontline people – receptionists, greeters, call center prayer partners, ushers, cafeteria servers, everyone who has contact with people, to go beyond a handshake and a smile and dig a little deeper.  Take the time to coach them on how to be real and your organization is guaranteed to grow.

This entry was posted on Friday, January 18th, 2008 at 1:36 am and is filed under Customer Service. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.