Archive for December, 2007

Top posts of 2007

Published by December 31st, 2007 in Blogs, Internet, Just Me, Media, Ministry, My Big Mouth, Remarkable  View Comments  

About a month ago I happened to find the TechCrunch blog. Today they posted Most Bookmarked TechCrunch Posts of 2007. I especially liked The Secret Strategies Behind Many “Viral” Videos as did everyone else.

Swerve from LiveChurch.tv has changed and challenged me more then any blog in 07 and they too posted a list of Top Swerve Posts of 2007. All 5 of the most visited posts in 07 are a must read! Amazing stuff!

Ok, I might as well.

The top 7 most visited posts on hardlynormal.com in 07 according to Google Analytical

1. My Story (weird since I was not going to post my testimony)

2. The better number

3. The perception of price

4. A marketplace flop – how do you deal with failure?

5. A good question

6. Capacity to be honest

7. Serious change is coming! Are you ready?

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Filling time vs. making good and effective TV

Published by December 31st, 2007 in Internet, Just Me, Leadership, Managment, Marketing, Media, Ministry, My Big Mouth, Remarkable, Television  View Comments  

There is one thing that has always bugged me and that is when talented people get lazy, or they have too much going on, or they have stopped caring and just fill time. I have seen this happen in print, too, but I have seen it happen much more often in TV ministry.

I understand why this happens. Ok, no I don’t! I mean, I have empathized with editors and producers who were under pressure, or were given ridicules directives, but I still cant identify with anyone working in ministry that does not care, and there are many!

In the fast paced world of media deadlines are rarely flexible. Every week or every day you have to have a 28:30 ready to air, or a :30 a :60 or whatever to be inserted into a show! There is a lot of pressure and the pressure is the same for in-house media! Also, lack of forecasting, bad planning, bad marketing or just plain ignorance can cause either the project to be so rushed you just want it done, or the time to be filled with something that is unsuccessful. After awhile a person can learn helplessness and become apathetic just wanting to get it over with.

Rarely have I seen anyone in ministry do even a little research to see if their “angle”, “pitch” or their really “creative” spot will have the desired outcome and be successful. This issue does not happen in ministry alone, however, in ministry often the boss will give the directive to promote something, and because most church media departments are staffed by good capable people with very little experience, and church rarely test results correctly to see what actually works, the end result is “filling time” because the spot had absolutely no effect except to please the boss that something was “done”!

What happens in secular media is you get a lot of feature film wannabes who could never make it in Hollywood so they do their best to push really creative spots with huge budgets. To amplify this marketers are scrambling because interruption marketing no longer works like it used to, so they sell their clients on really weird concepts.

Every night you see all kinds of commercials, but to they work? Many companies like Nike’, FedEx, Apple, Coke plus hundreds more use creative spots to achieve top-of-mind market presence. Large companies have the budgets to do that because the key ingredient to be successful is frequency. The spot has to play again and again and again and again in the same market.

Just because a spot has a huge budget, looks creative and is funny does not mean it works. Churches often see these spots on TV and try and mimic the campaign, because someone assumes it works.

If you are involved with media or marketing in your church please put in the extra effort to research your concept. Because you and your friends think it is cool does not mean it will be successful. Maybe I am a little different because God has done such an amazing work in my life. I don’t know! All I know is that if you are working for God then you need to pull out all the stops so your projects have excellence and success. If your goal is to get someone to show up, shell out, call or join then make sure you are not just filling time. Make your show or spot effective! Marketers work backwards. Start with the response you desire and then ask the question “how can I use video or print to persuade a person to take that action?”

I’ll close with commenting on a national campaign that I feel is unique and cost-effective. It also drives traffic to the web by creating curiosity.  The campaign is Burger King’s whopper freak out. Not a really high budget production and no high-priced actors to pay.  It also utilizes personal testimonies from real people which is always effective. I thought the campaign was very good and it stood out from all the clutter!

In ministry we don’t have the big budgets so we have to work a little harder to achieve quality and success. Please please please – don’t ever just fill time! PLEASE! There is already more then enough really awful Christian television!

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Test your website – often!

Published by December 29th, 2007 in Internet, Just Me, Managment, Marketing, Media, Ministry, My Big Mouth, Remarkable, Technology  View Comments  

Nothing says “incompetence” like a webpage that is either under construction for a long period of time or has functions that do not work.

This is not an issue limited to small business and organizations. A few years back I was looking for an agency and one name kept being recommended.  They are a huge agency with major clients. I took a look at their website and they had several pages under construction. I revisited the site a week later, and then another week after that, the same pages were still under construction. Needless to say I never called them. If a marketing agency cannot fix their own website they must not be all that good.

This year I started to get healthy and was looking into to joining a gym. Since this gym is a national brand they only have a national website. Some of the functions on their website just didn’t work. In fact, the main response forms to get new clients had huge errors. Again, I went back weeks later and the issue still was not fixed. They missed a lot of business!

Recently I helped an organization fix some really important functions on their website. The issues were main features that were being marketed, and one seriously hindered the eCommerce usability, yet the issues went unnoticed!

TEST TEST TEST and then go back and test frequently to make sure everything is working correctly. Also, get another person to do your testing. Humans make mistakes and any good quality control procedure involves more then one knowledgeable person to proof and test. Set a schedule where you go back and test everything periodically to make sure there are no dead links and everything is working correctly.

People will and do judge you by your web presence. I once read a study that said a person who is looking for a new church will visit 12 church websites before they make a decision on which one to visit. Thing is, most everyone will judge your website in only a few seconds. Just look at your website stats and you will see that on average, 70% of traffic to your site stays less then 30 seconds. A good website should be constantly evolving as the organization changes. If you don’t have fresh content frequently people are not going to return. Maybe even more importantly, when people find an error on your site, they are not going to take the time to inform you about it! They just click to the next site and might never come back!

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Googlezon – Epic 2015

Published by December 26th, 2007 in Change, Future, Just Me, Media, My Big Mouth, Technology  View Comments  

2008 sees the alliance that challenges Microsoft’s ambitions. Google and Amazon join forces creating Googlezon.

In the Year 2014, The New York Times has gone offline.

What happened to the news?

Thanks to ViralBlog

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Tom Peters Live – Re-imagine DVD

Published by December 19th, 2007 in Change, Customer Service, Future, Just Me, Leadership, Learning, Managment, Marketing, Remarkable, Technology, Vision  View Comments  

Tom Peters Live - Re-imagine DVDI love Tom Peters and even though I read his blog and own several of his books I have never seen him in action. On Amazon I happened to find a DVD and it just arrived so I immediately watched it. AMAZING! I was literally blown away! If you are in business or plan on starting one, a leader, a manager or a pizza delivery guy this DVD is a must have! The world is changing fast no matter if we like it or not. Tom tells it like it is and I cannot say that any teaching this year on the future of business and/or marketing has affected me as much as this. Most organizations are stuck in the same old rut and rarely does anyone have the guts to break out from the pack and do something different – something remarkable! His observations about creativity becoming the new commodity, marketing to women, boomers and geezers, weird is good, what is wrong with today’s education, rewarding failures, taking risks, leadership, plus so much more are beyond brilliant. You cannot afford to not watch this DVD!

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Writing copy and the “kiss of death”

Published by December 18th, 2007 in Change, Just Me, Life's Lessons, My Big Mouth, Personal, Personal Growth  View Comments  

I have always hated to write. Something happened in my early childhood that to this day gives me a mental block to accurate spelling and proper grammar. No mater how hard I try to learn correct spelling I still spell the people who live next door “nabor”!

I have always felt insecure about this. I don’t really take notes because I am concerned someone will look over at my pad and see how bad my spelling is. This actually has benefited me in some ways because I have learned to memorize just about everything. I still wish I could be a better note taker and I really do work at it.

In my career as a tv guy and marketing/donor development guy the need to write copy keeps increasing. I prefer to collaborate with a writer and/or a team. Writing copy by myself has always been very stressful.

I read a lot about writing good copy although the experts tell me to throw away the books and just do it. The more you write (or do anything) you will get better at it. In the past some people who I greatly respect say I have writing talent but I still have to wrestle with it.

This year, through some circumstances outside of my control, I was forced to write more and more. So instead of trying to fight it I am working hard to actually write more. This blog has helped although I mostly just type off the top of my head. I still don’t like to write but last night, I found some really bad copy on the internet and took a second to rewrite it. I actually had fun doing it.

While I was writing this I remembered something I wrote in college that relates not only to this topic but the Christmas season. The professor gave each one of us a single Hershey Kiss and asked us to write about some Christmas memory that involved a Hershey Kiss. I honestly tried but I did not have any such memories so I wrote about the frustration this assignment gave me. I thought it was very creative. I received an F.  :)

“The Kiss of Death”

      I have now been sitting here in my office for hours yet it seems like days, maybe even weeks. My head is stooped over my desk as my body is arched out of this large brown swivel chair. My distressed brain is uncomfortably resting in my clammy hands. My elbows are turning a bruised red; a red that runs straight up my arms to my consumed bugged-out-eyes.  My chin is now only a few inches from taking my entire skull on a crash landing into a cheap desk calendar given to me at Christmas by a cleaning supply company. The central processing unit between my ears is on neural overload while thoughts race around like bees in dimension of a honeycomb.  Yet not one thought about the Hershey’s Kiss that sits directly in front of my helpless face has been birthed.

      What a great gift it would be to sit down, look at a piece of chocolate, grab a pen, scribble down a few words on a scrap of paper that deliver a visualization to a reader. I can only pray that God will bless me with the astonishing talent for words that He has given to so many writers. Time after time I marvel at how words, thoughts, ideas and visions just seem to flow off the page and into my mind. How do they, the writers, come up with these supernatural works of art?

      I have two visions of a professional writer yet I will never view myself as even an amateur reader. The one writer I see sits at a desk with an old style typewriter in a poorly lit office. A desk lamp glows as shadows of crumpled up paper fill the scene. I see him typing madly and then in a moment of frustration ripping the paper from the machine and adding it to an already overflowing waste basket.

      The other I see in a nice pastel colored office with sunlight shining through flowered curtains. The writer sits at a desk facing a modern looking computer while a hot cup of coffee steams up the foreground. You hear that constant taping of the keyboard as you see a blissful smile on their face.

      These revelations of the writer that dwell in my subconscious are just disclosures of myself and not real visions of a true writer. Yes they are visions that may have been planted by another writer’s screenplay or novel however, one shows the frustration I feel looking at this “kiss of death” while the other represents the talent I wish I had.
 

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Straw House – Thinking / great post by Tony Morgan

Published by December 16th, 2007 in Blogs, Just Me, Leadership  View Comments  

Tony Morgan again gives some great insight into leadership. Check out his post: Straw House – Thinking

The first post of his that I noticed on the subject of leadership was: 6 Deal-Breakers of Leadership Development, which you can find here

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Do you smell what I smell?

Published by December 14th, 2007 in Just Me, My Big Mouth  View Comments  

I accidentally ran into this funny Christmas video
 

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Christmas cards and no money for stamps

Published by December 12th, 2007 in Change, Friends, Homeless, Just Me, Learning, Life's Lessons, My Big Mouth, Personal, Personal Growth, Recovery, Remarkable  View Comments  

I just drove home from the post office and my memory recalled something I have not thought about in years. 13 years ago I was living in a homeless shelter in Hollywood. For those of you who do not know my story you can watch a short video by clicking here.

Just before Christmas someone gave me a box of Christmas cards. What the heck were they thinking? I am a homeless guy with no money, no income and absolutely no way to purchase stamps. Seriously, kind of a dumb idea and for several days it brought me down. I was depressed that I had no money to buy stamps and upset that someone could be so thoughtless to rub my lack of money in my face!

It was so long ago that I don’t remember how I came to this decision, but instead of looking at what I didn’t have, I started to look at what I had. Ya, there is a similar Bible story but I always try and leave all that to people who are called to teach the Word.

Anyway, on Saturday mornings I would go to an AA meeting in Hollywood. The same meeting where I first felt unconditional love while I was living on the streets! Actually, the same meeting I talk about in my story. What I did is I signed about 60 cards “love Mark” and on the outside I wrote “to you”. There was no way I could know all the peoples names that showed up so I kept it generic. Then one Saturday morning I arrived early and placed a card on each chair. As I remember I had a few second thoughts because I felt rather stupid doing it.

That particular AA meeting is very unique. After a short share by a speaker they do a “round robin” where everyone has to speak at least to say their name. They monitor each person to two minutes or less so the meetings flow, but more importantly people are then encouraged to have clarity of thought and since everyone has to say something, it breaks down walls. I miss that meeting!

Well, when people first arrived they would open the cards and I heard a few comments like how impersonal it was. Then when people started to share almost everyone was touched by the card. Some had tears in their eyes because it was the only Christmas card they would receive that year! For those two hours, one Saturday morning right before Christmas, many people were blessed by simply receiving a card. I am in tears thinking about it and what God has done in my life.

Of course, any good story should have a moral to it. For many people the holiday season is far from joyful. If right now you are looking at what you don’t have, take a second, detach from the problem, and start looking at what you do have. Start looking at how you can give a smile to someone else. It will make a world of difference for both of you!!!

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Use of grey

Published by December 11th, 2007 in Just Me, Marketing, Media, My Big Mouth  View Comments  

Here in the Midwest it is grey outside and it has been for many days. Grey, at least to most people, does not leave a happy feeling. I know I have felt “blah” today mainly because of the weather!

For many people who live where winter is actually a season they see grey much of the time. Unconsciously (and maybe even consciously) the color grey represents gloominess and sadness.

Grey can look to be very classy in marketing materials and I have seen it used well. Personally, I was taught, that since most of the world has a negative emotion to the color grey to use it very sparingly, if at all!

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