The best proof that a tagline works is when it is adopted by pop culture.

Top 10 taglines:
1. Got milk? (1993)
California Milk Processor Board
2. Don’t leave home without it. (1975)
American Express
3. Just do it. (1988)
Nike
4. Where’s the beef? (1984)
Wendy’s
5. You’re in good hands with Allstate. (1956)
Allstate Insurance
6. Think different. (1998)
Apple Computer
7. We try harder. (1962)
Avis
8. Tastes great, less filling. (1974)
Miller Lite
9. Melts in your mouth, not in your hands. (1954)
M&M Candies
10. Takes a licking and keeps on ticking. (1956)
Timex

View complete list of the 100 Most Influential Taglines Since 1948 here.

Well today I was at the hospital getting pre-reregistered for my surgery. The attending doctor was telling me that I may have to get a shot of morphine in my back. He went on to say that before this happens they will seek my approval. I believe I said something like “you know best”. Then with a weird smirk the doctor said “we are like Grey Hound, just leave the driving to us”!

Have you ever ridden on Grey Hound? Scary!

This entry was posted on Friday, October 26th, 2007 at 9:05 pm and is filed under Future, Just Me, Learning, Life's Lessons, Marketing, My Big Mouth, Personal, Personal Growth, Recovery. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.