Archive for September, 2007

Cold calling for new visitors

Published by September 17th, 2007 in Just Me, Marketing, My Big Mouth, Television  No Comments »  

While I was typing that last post my phone rang. I picked it up and on the other end was a recorded voice saying “press 1 if you would like to find out about a new church in the area”. Since I am still a little loopy from the anesthesia I pressed the wrong number and it disconnected. I really wanted to know what church this was.

Sometimes, I just want to volunteer my services because telephone soliciting went out years ago. For a church to be doing cold calls I can only imagine what impression this leaves on the un-churched!  Wow, so impersonal.

What really bugs me is some marketer or agency told them this is an effective method. The actual percentage of response for this kind of campaign is extremely low. So, not only was this church throwing money away, they were leaving a bad impression.

Christian TV is a great example. Today’s Christian TV does more harm then good but the industry is blind.

Is your marketing personal or impersonal?

Are you so driven for new visitors that you don’t care what impression you are giving to the world?

Is your agency really giving you effective information and tools?

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Inside the real me

Published by September 17th, 2007 in Just Me, My Big Mouth  2 Comments »  

I have worked in television for over 20 years and I can honestly say there are some places cameras should not be allowed to go. Since I had no choice but to grin and bare it (pun intended) for a colonoscopy today; I was pleased to know the scope used 3 CCD technology and is near broadcast quality. Not that I would want them to tape me getting this procedure for the Discovery Channel. It just made sense because an image with clear detail is important for this application.

There is a happy ending to this story. After my 5th bout of diverticulitis I was originally told they would have to remove a large section of my colon.  Turns out I am only going to have minor surgery with a short hospital stay and recovery. Even though this is still a very serious operation I know I will be more then fine. PRAISE GOD!

So since I was not able to sell front row seats here is an inside look deep inside me.

colon.jpg
For some reason when I have a hospital visit I end up with a funny story. Someday ask me about the 50 yearold Philapino assistant surgeon who had the gift of rapping. Anyway, today when they were bringing me back to the nurses station I was out cold. They bumped my gurney and I woke up thinking it was an earthquake. Seriiously I started to freak, I was going to pull the tubes out of my arms and was looking for a door jam to stand under. That is typical Southern California earthquake protocal. Of course, the attendants calmed me down and we all had a good laugh.

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Some great posts

Published by September 14th, 2007 in Blogs, Change, Character, Just Me, Leadership, Learning, Life's Lessons, My Big Mouth, Personal Growth, Remarkable  1 Comment  

Craig Groeschel

Senior Pastor of LifeChurch.tv is doing a series “Give Up To Go Up”

Check it out here! So far posts ONE and TWO are my favs

Perry Noble

Senior Pastor of NewSpring Church kind of shocked me with a great post,
“Nice” Christian Boys and Girls Make Me Sick, that you can read by clicking here.  I must warn you; his post is a little graphic.

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Power of an image

Published by September 12th, 2007 in Community, Homeless, Just Me, Marketing, Media, My Big Mouth, Outreach  1 Comment  

Tonight we partnered with another church and fed the homeless downtown. There is an amazing story that I may touch on later but right now I want to speak about the power of visuals. Remember, a good photo will always work far better then great copy!

When shooting photos sometimes you are not able to get permission to really capture the story you need to tell. I always approach a story from a fundraising or awareness perspective so I am trying to trigger an emotional response to drive to an action.

My choice would have been a close-up of the 4 children sitting next to each other that I handed a plate of food. What an amazing story however, we must respect peoples wishes and since it was our first time it is better to build relationships then get a one time photo op. Not everyone feels this way. I have been on location where the camera crew, instructed by their producer, did not care one bit about anything but the story. Too me, that is so very wrong! People should always come first – no exceptions!

When situations arise where you cannot shoot freely you just have to be a little more creative.

actual shelf in food pantry
The above photo is a shelf in their food pantry – I think the photo speaks of need very well and it tells a very real and sad story. I know I get an emotional response looking at it.

150 people were fed a hot meal
This photo shows the tickets people had to turn in to receive a hot meal. There are 150 in the basket so we served 150 people. I would use this photo to validate the event. People want to know their money was well spent and that your organization is doing what it claims to do.

I have learned that to be an effective fundraising story you must close with the need so if I was actually going to use these photos I would do so in the reverse order

I took many photos tonight but these two are the very best at telling a story

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Three things to avoid in marketing

Published by September 11th, 2007 in Blogs, Change, Community, Future, Internet, Just Me, Leadership, Learning, Marketing, Media, My Big Mouth, Remarkable, Technology, Vision  1 Comment  

I recently discovered Katya’s non-profit marketing blog and it is awesome. I also bought several copies of her book “Robin Hood Marketing” to pass out I loved it so much.

I usually don’t watch online videos however, I was emailed this short clip and I am very impressed how Katya used props to bring home 3 crucial marketing points. Even if you are not into marketing you should watch this short video.

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Bible based shave?

Published by September 10th, 2007 in Bible, Character, Just Me, Marketing, Media, My Big Mouth, Television  No Comments »  

When I saw the commercial for Schick’s new Intuition Plus razor with milk and honey I laughed out loud

Then the thought hit me: “maybe it is based on scripture.”

Exodus 3:17

Do you think this milk and honey formula that “helps minimize irritation and bumps” was developed by scientists or marketers?

Good thing us Christian marketers would never use a gimmick to sell something.  *caugh*

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Electronic grave box

Published by September 8th, 2007 in Change, Future, Just Me, My Big Mouth, Technology  No Comments »  

I noticed that the box where I store all of my “old” electronic devices is growing. If I could see through the spaghetti of wires I believe I would find 4 cell phones with all the matching accessories: extra batteries, car chargers and cases.  I know there are at least 2 digital cameras again with all the accessories. There are several hand held tape recorders and I think I can even see what looks like an old style Walkman. Ya know the device we all used before we bought iPods!

All of this stuff still works however, it is no longer good. New, better and cooler products have been released making almost everything in my box of old electronics obsolete. We all know how foolish we would look with a CD Walkman or last years cell phone. People would laugh at us and we can’t have that!

Since each item cost a fair amount of money I just can’t seem to throw any of it away. I may just have to find me a bigger box because those new iPods sure look cool and I’ve got to get me one of those gazillion megapixel cameras!

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My Story

Published by September 7th, 2007 in Blogs, Change, Character, Future, Homeless, Just Me, Learning, Life's Lessons, Media, My Big Mouth, Outreach, Recovery, Television  1 Comment  

I was really not even going to share my testimony on this blog. Since I have been transparent about my past and I have spoken openly about homelessness and AA I thought that maybe I should share my story after all.

It was made several years ago and was probably the hardest project I ever produced. Of course, I have gotten much better looking with age :)

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My Story from InvisiblePeople.tv on Vimeo.

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Capacity to be honest

Published by September 7th, 2007 in Bible, Change, Character, Devotional, Future, Homeless, Just Me, Leadership, Learning, Life's Lessons, My Big Mouth, Personal Growth, Recovery  2 Comments »  

“How it works” is read before every Alcoholics Anonymous meeting. In the first paragraph honesty is mentioned three times. This straightforward paragraph imparts the solution for character change. The key is that real effective change demands “rigorous honesty”; and anyone can change for the better if they have the “capacity to be honest” with themselves!

Now maybe you cannot relate to drinking or the abuse of drugs but you most definitely have lied to yourself. We all have, for whatever reason, avoided the truth so as to protect our warped view of ourselves. Usually it is pride or wanting to escape legitimate suffering that keeps us from seeing what is truly real.

We all have issues! Maybe you never lived on the streets homeless but something in your life could stand a little improvement. Even if you cannot relate to being a alcoholic in the following stories look at the similarities and not the differences and just maybe the light bulb will start to glow.

About 16 years ago I wrapped my Mercedes around a parked Cadillac in North Hollywood. It was about 3am and all the Hispanic neighbors on the block came out of their houses, in their underwear no less, to yell at me. Of course I was too drunk to understand them even if I did speak Spanish. I waited 40 minutes for LAPD to arrive and arrest me and I blew a .28. That is over three times the legal limit and close to alcohol poisoning. The two officers where shocked because I was very coherent so they retested me thinking the breathalyzer was broken. It wasn’t! Over the years I developed a high tolerance for drugs and alcohol. 

At the time I had one of the best criminal lawyers in LA on retainer so I was able to get off with a $2,000 fine, DUI classes and I was court ordered to attend AA meetings. I also profited $6,000 on the insurance after lawyer and court fees which I used to buy cocaine and blew most of it in a weekend.

I hated AA. It was the worst. I picked a meeting that was close to work so I could go during lunch. On the wall they had plaques of the 12 Steps and for some reason I would focus on the 3rd Step which is: Made a decision to turn our will and our lives over to the care of God as we understood Him. I also stayed sober for a week while going to these meetings but I was still lying to myself. I thought I had my life together. Who needed this these people are dumb!

Fast forward about one year and I am sitting in a doctor’s office shaking uncontrollably and practically in tears.  I had progressed to a $300 a day drug habit. I was in really bad shape emotionally, physically and spiritually! I can remember the doctor even looked scared like I was about to die. I was! He told me that I should go away for 90 days, which is a typical rehab stay and suggested a few places.

I remember getting angry. Go away for 90 days? Doesn’t he know all the “stuff” I have going on? How important I am? I can’t go away! I’ll just get sober on my own I told myself. 90 days is far too long for a busy important person like me! Ha!

It was not very long until I lost everything and everyone! I ended up living in a park in Hollywood homeless and hopeless. I spent 6 months in a homeless shelter and then a year in the Dream Center’s discipleship program. It was not until another 7 years passed that I moved out of the Dream Center. I figure I spent 9 years where if I was honest with myself I might have found sobriety a lot sooner; with a lot less sacrifice and pain.

The point I am trying to make here is that it really was not the drugs that took me down. It was my warped view of myself and the rationalizing of my actions! If I honestly saw what I had become I just could not handle the truth so I distorted my perceptions. Yes, the drugs helped escalate the process but it was my own thoughts and choices that were the root cause.

Like attracts like so I also associated with people that would reinforce these lies! They would tell me what I wanted to hear! I am sure I helped them with their own tainted realities

Today because of God’s grace my problem is no longer drinking and drugs. However, my problem is still living! What I mean by that is I constantly have to check my perceptions against what is real. Not what I think is real, not what you think is real but what is real in God’s eyes.

There are always three realities. What you see, what I see and what is real. The last is God’s reality and if you truly seek Him you will find the real truth.

Usually it is my stubborn pride; or my wanting to escape legitimate suffering that whacks my perceptions.

“What if – I am wrong?” Playing pretend and asking myself that question helps me get my perceptions realigned most of the time. Of course, lots of times my pride blinds me so it may be a few days, or longer, until I am ready to be rigorously honest with myself.  The next time communications get a little off in a relationship take a time out and ask yourself “what if – I am wrong?” Chances are, if you have the capacity to be honest, you may just see that you are wrong. At the very least it will help you see the world though the other person’s eyes, which will also help in a true realty check. Once we get past the anger, the hurt, the fear and the pride we can be honest and admit to ourselves, to others and to God that we are wrong! Wow, can I be wrong! Sure, I hate to admit it! Yup, sometimes it takes a bit for me to see past my own faults and character defects but thank goodness for God’s grace.

The other tool is the counsel from someone who will be completely honest with you and not just tell you what you want to hear.  There is no healing in having your lies validated.

I am not typing this for anyone but myself. I seriously do ask myself frequently “am I wrong here?” – yet I am sure I need to ask myself more.

I added some new books to my sidebar. All the books or CDs listed in someway have helped me grow. I found “I Ain’t Much, Baby–But I’m All I’ve Got” in a dumpster when I was homeless and it drastically changed my life by teaching me how to be honest.  I added a 12 Step workbook that is amazing and 12 Steps for Adult Children that helped heal the hurts from my childhood.

Don’t let the 12 Steps trick you into thinking these are about recovering from drugs or drinking. The 12 Steps will help you work out whatever your issues are. These books are written for emotional and spiritual healing and are not AA specific.

They are not a substitute for your bible but to augment your daily readings.

Yes I endorse the 12 Steps. There is a lot of controversy because of the statement “a God of your own understanding”. AA and the 12 Steps are bible based and originally founded by the Oxford Group which was a Christian organization. The reason they included the words “own understanding” is because many people at a very young age, me included, were hurt by a church so the thought of religion could be a stumbling block to sobriety.

The true story is that when I was homeless I walked into an AA meeting and it was the very first time I felt unconditional love. What is so very cool is I have been to meetings all over the country, from big cites to small fishing villages, and no matter where the meetings are located that same unconditional love is there without exception. The church could learn a lot from AA.  Just read the The Twelve Traditions - our public relations policy is based on attraction rather than promotion and place principles before personalities - wow!

I don’t speak about it much but I have seen more people find God and get sober in AA then anywhere else I have been. What is simply amazing is that people in AA are taught, from the very beginning, that to change your character you must serve others. But wait, they actually do it as a lifestyle! If you want to see God in action just go sit in on an AA meeting and watch one drunk helping another to stay sober.

So the next time you get upset with someone, even if you think you are right, take a moment, play pretend and ask yourself “what if – I am wrong?”

Being right is not important, doing the right thing is!

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MTV greenlights bisexual dating show

Published by September 6th, 2007 in Bible, Change, Character, Community, Future, Internet, Just Me, Leadership, Learning, Marketing, Media, Television  1 Comment  

I am a very positive person and I made a promise to keep this blog optimistic yet it seems a few current trends in media and society have sprung a knee-jerk response out of me. Even though this blog is only a little more then a month old a few of my posts appear to be related.

“Today’s media – will it get better?” and “Serious change is coming! Are you ready?” were not planned. When I saw today that MTV is producing a bisexual dating show with a host who was made famous by myspace I wanted to….! So I posted instead!!!

The host, Tila Tequila, I will not link to because her myspace page is a little “questionable”! Of course, that is how she became famous and is known for having the most friends on the online social network! I recommend you do not follow the link to her page in the tvweek article listed. One of the reasons I am not fond of myspace is about a year ago I was looking at a bible college students myspace profile and there she was. Within a few clicks a person is taken to places they may not want to go.

Anyway, I will not comment on the MTV show – just read my captions.

I consider myself a liberal redneck. I have strong moral values and ethics yet because of living in Hollywood for 17 years I am open minded. Still, I am very concerned as to how this will affect future generations. Of course media is driving this change and media is getting very weird.

The point that I am trying to make in all of these posts is that things are getting worse and fast! I believe the only hope we have is for us Christians to unite, not in a fundamentalist approach, but in a loving and compassionate way, showing through our actions and not words, that there is a better way to live.

Any thoughts?

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