- We continue on our interrupted blogs with a graduate student at the University of Connecticut who is a video producer and editor switching gears to get in the minds of what people really want by concentrating in Marketing Intelligence. 

How do you view change? Do you like it or hate it?  I know several people in both arenas, but I personally choose to embrace change.  Some have asked why and my only answer is that if you are complacent in life then it’s time to move on.  Since my early 20’s, before I really discovered what life was about, I have held on to a phrase, “I aim to be content in where God has me, but not complacent; always striving to be a part of something bigger than myself.”  But what is it that I am really striving for?  Something bigger, what’s that?  I consider it to be anything in which impacts others for the good. 

Often God places us in situations to impact others, whether it be emotionally, physically, or spiritually.  I have found that letting God be evident in my life causes people to think differently.  As “Christian marketers” we should strive for change in the lives of others.  We do marketing for God, church, events, etc.   What is the most effective marketing that causes change? 

In college, my marketing professors always told me to find out what the customers wanted and develop a product to fit their needs.  Who are our customers?  The lost, hurting, confused…at least that’s what we always go after…but don’t forget those who are simply tired of the lack of continuity in the Christian message that is advertised and the fake Christians.  Do we have continuity in our message of God’s love for His children?  Are we fake just to get our customers?  I leave you with this thought, be yourself and let God be evident in your marketing.

This entry was posted on Monday, September 24th, 2007 at 10:47 pm and is filed under Change, Guest Blogger, Leadership, Learning, Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.