—Today’s rent-a-blogger is a 28-year veteran of the media jungle, spanning the gap between thirty second prerolls on quad video tape to renders on a shared storage system.  He is a senior member of the production team at a major midwest ministry.

My post on “CULTURE CLASH” also led me to examine the theme of simplicity in our lives, and what our audience is truly seeking.  Here in the Midwest bus loads of tourists descend on the country villages and towns of the Amish.  The beauty of the gentle rolling hills mixes perfectly with the stark black buggys on back roads.   The smile from a young Amish girl and a “thank you” as you complete your purchase of a home made treat slows a city slickers rushed pace, and prompts a search for the simple life. 

Marketers and mavens far from the fields of green have seized on the concept of the simple life.  There’s a complete brand of “Real Simple” to compliment the magazine of the same name. As our lives become more complex we search for simplicity.   Why a new “I-phone”?  Simple one-touch access to all the things we community with.  An MP3 player?  Simplier than carrying around all those CDs, one less thing to keep organized.   Curbside carryout.  Who has time for meal planning? 

As media marketers in the faith community we have an advantage of a simple message, one God who created us all, loves us eternally, gave us His Son so we all can spend eternity with Him.   

Have a great day, thanks for stopping by.

This entry was posted on Sunday, September 23rd, 2007 at 10:26 pm and is filed under Guest Blogger. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.