While I was typing that last post my phone rang. I picked it up and on the other end was a recorded voice saying “press 1 if you would like to find out about a new church in the area”. Since I am still a little loopy from the anesthesia I pressed the wrong number and it disconnected. I really wanted to know what church this was.

Sometimes, I just want to volunteer my services because telephone soliciting went out years ago. For a church to be doing cold calls I can only imagine what impression this leaves on the un-churched!  Wow, so impersonal.

What really bugs me is some marketer or agency told them this is an effective method. The actual percentage of response for this kind of campaign is extremely low. So, not only was this church throwing money away, they were leaving a bad impression.

Christian TV is a great example. Today’s Christian TV does more harm then good but the industry is blind.

Is your marketing personal or impersonal?

Are you so driven for new visitors that you don’t care what impression you are giving to the world?

Is your agency really giving you effective information and tools?

This entry was posted on Monday, September 17th, 2007 at 7:27 pm and is filed under Just Me, Marketing, My Big Mouth, Television. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.