I was reading an article yesterday on how Sony announced that it had made a mistake. The article even says “a marketplace flop”. Of course in the race to be the digital audio winner there has to be a few losers. Sony tried to challenge the 1st place winner, Apple, but they did not change the platform. Seth Godin in his book “The Dip” goes into detail about this type of tactic and why it won’t succeed. There are many marketing lessons here but this article started me thinking about failures.
Can you imagine the stress Sony’s upper management must have felt leading up to this announcement? I am sure they tried to make it work time and time again. They most likely even spent millions upon millions of dollars in product development, manufacturing and promotion. It must be really hard for a major public company, or personality for that matter, to admit a failure. Heck, it is hard for everyone!
I once read a study I found on churchrelevance.com by The Concours Group and VitalSmart that 85% of all project failures can be attributed to “organizational silence.”
• 90% of employees know far in advance when projects are doomed but feel incapable of speaking up
• 81% say approaching a key decision maker about the project is nearly impossible
• 78% say they are personally working on a “doomed” project right now
• 71% say they try to speak up to key decision makers but don’t feel they are heard.
My stepfather who was in the Army Corps of Engineers during the building of the Panama Canal told me a story. The Air force would fly over and look for places to build a landing strip. They would contact the Army to build in the areas they liked. The Army would tell them that the area where they want a landing strip built, because of the countries rainy season, floods 6 months out of the year. The Air Force didn’t listen and instructed the Army to build anyway. Of course by the time the strip was built the area flooded and it was never ever used. Millions of dollars and man-hours wasted because someone would not listen.
On 60 Minutes I watched a story about the Coast Guard’s “Deep Water” failure. After 9/11 the Coast Guard became responsible for securing all of our ports and coastlands. The project to build up the Coast Guard to handle this responsibility was called Deep Water. Billions of dollars later the Coast Guard has less boats then it did before the project. On one project radios were purchased that were not even waterproof. Boats without waterproof radios!!! Several people on the project tried to speak up that there were serious issues with the project. No one would listen. One of the guys went as far as posting videos on YouTube. WOW!!!!
As leaders we must keep the channels of communication open so employees can voice concerns. Of course, they may or may not be accurate but if our people are scared to approach us openly and honestly we may not hear the early warning that failure is coming. The people we lead are doing the actual hands on work and have vital knowledge that we may not.
As employees we need to be very responsible and respectful when approaching leadership with issues. There are good and bad ways to communicate and timing is crucial. Also, if we are always going to leadership with small issues they may turn us off. Kind of like the boy that cried wolf. Make sure what you want to bring to their attention is very important for the success of the organization. It also has to be an issue that will make the organization better; not your world better.
As middle managers or directors of a department we have a very important responsibility to speak up, respectably, to upper-management however, it is vital that we also surrender to the decisions handed to us. Even more important when we go to the people we lead we must support, without question, the decisions our leadership gave to us. Never can we say or show to the people we lead that we disagree. We simply and successfully must encourage our team to do their very best to make the project happen. I know in my life I have been wrong more then I have been right and the times when I was wrong – I learned a valuable lesson. There is great wisdom is surrendering to your leadership but surrendering alone is not enough – you must support their decisions always!
Some other thoughts about failure:
• Have the courage to acknowledge the failure
• Learn from it
• Move on – don’t stay in your failure
• Don’t allow failure to stop you from trying new ideas – from taking risks
How do you deal with failures?
Published by August 31st, 2007 in
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